Pineapple Cactus is a podcast available on multiple streaming platforms (Spotify, Apple Music, Anchor, and many more). It was important to create a strong and recognizable logo and branding.
With a brand that’s very personal, I wanted the end result to be a logo that really spoke to the personality and brand of the clients. The first step was the typography. My clients were very keen to the idea of using their handwriting rather than a pre-generated font. The color scheme also plays a big part in the “pineapple” and “cactus” theme. The end result perfectly gives off calm, desert radio vibes.