Serendipity Seniors
Serendipity Senior Day Center is a home-based assisted living center for seniors. Including a website, I helped to create possible concepts for their logo and wordmark. The client wished for a four-leafed clover logo to represent serendipity and their Scottish ancestry.
"Serendipity is an Adult Day Care, serving elderly men, women and their families. We offer an environment that provides purpose to their day while at the same time giving much needed respite to their loved ones who care for them on a daily basis. At Serendipity, clients will socialize, relax, receive appropriate activities which will enhance their physical and emotional well being. We believe that hugs and holding hands can ease a family member, give confidence to a caregiver, and put a smile on a clients face."
Initial Concept
The initial concept for their logo was a four-leafed clover where the leaves resembled hearts. This was to convey the compassion and heart put into the business by the client.
Second Concept
I decided to go in another direction with the second iteration of the logo. I really wanted to keep the logo timeless while also expressing Serendipity Seniors’ mission statement. Each leaf is to resemble a person in an embrace—because hugs and holding hands can ease a family member, give confidence to a caregiver, and put a smile on a client’s face.
Final Concept
